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There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of reseaCategory: Business & Economics. Author by: Dogan GursoyLanguange Used: enRelease Date: 2017-10-02Publisher by: RoutledgeISBN: 502File Size: 42,8 MbTotal Download: 766This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years.

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